CoolBest Fruit Drink Strawberry with Apple

CoolBest is a prominent Dutch brand specializing in chilled fruit juices and drinks. Originally launched by the company Riedel in 1995, it became famous for its refrigerated distribution model, using the slogan 'We keep it cool, you get the best!' to emphasize freshness and quality.

The product is primarily manufactured in the Netherlands at the Riedel production facilities in Ede. Riedel has a long history in the Dutch beverage market, once operating under the Coberco dairy cooperative and later being owned by FrieslandCampina.

In 2017, FrieslandCampina sold Riedel to the Dutch investment firm Standard Investment. Today, CoolBest remains an iconic brand within the Riedel portfolio, continuing to be a market leader in the chilled juice segment across the Benelux region.