Carbon38 activewear

Carbon38 is a premier luxury activewear brand that has significantly influenced the 'athleisure' market since its inception. Founded in 2012 by Katie Warner Johnson and Caroline Gogolak, both former ballet dancers and Harvard graduates, the brand began as an e-commerce platform curating the best in fitness fashion before developing its own widely recognized private label. The brand is particularly famous for its 'Takara' leggings, characterized by a distinct high-shine finish.

While the brand was founded and is headquartered in the United States, its manufacturing processes take place across multiple countries to ensure high-performance fabric quality. In 2023, the brand was acquired by a specialized investment group, marking a new chapter in its corporate history. Carbon38 continues to operate as a lifestyle brand specifically targeting the intersection of fashion and functional fitness, maintaining a strong digital presence alongside strategic physical retail partnerships.