RVCA apparel

RVCA is a lifestyle brand that distinguishes itself by blending the worlds of art, music, fashion, and modern lifestyle. Founded in 2001 by Pat Tenore in California, the brand's philosophy is centered on the 'Balance of Opposites,' symbolized by the 'V' and 'A' in its name. It is widely recognized for its Artist Network Program (ANP), which collaborates with both established and emerging artists to create unique designs and foster a creative community.

While the brand originated in Costa Mesa, California, its manufacturing occurs across a global supply chain, with production facilities typically located in countries like China, Vietnam, and India. Historically part of Billabong International and later the Boardriders group, the brand underwent a significant ownership change recently. As of 2023, the brand is owned by Authentic Brands Group, a global brand development and marketing powerhouse that manages a vast portfolio of iconic lifestyle and entertainment brands.