Alsa passenger bus (Setra model)

Alsa represents Spain's premier bus transportation brand, originally founded in 1923 as Automóviles Luarca S.A. in Luarca, Asturias. The brand has grown from a regional operator into a leader in the Spanish road passenger transport sector, connecting major cities and regions across the country and expanding internationally. In 2005, the company underwent a major transition when it was acquired by the British multinational National Express Group (now Mobico Group), which integrated Alsa into its global portfolio while maintaining the strong Spanish brand identity.

The vehicle shown in the image is a Setra bus, which is a German brand of buses and coaches owned by Daimler Truck AG. Setra vehicles are primarily manufactured in Neu-Ulm, Germany. This represents a synergy between high-end German engineering and Spanish service operational excellence. Today, Mobico Group, headquartered in Birmingham, UK, oversees Alsa as it continues to modernize its fleet with sustainable and efficient transport solutions.