Peters Maxibon Honeycomb This ice cream

Peters Maxibon is a staple of the Australian frozen treats market, particularly known for its unique 'half biscuit, half chocolate-coated' sandwich design. The brand has a heritage deeply rooted in Australian culture but is part of a complex global corporate history. Originally, the Maxibon concept was developed by Motta (Italy) and popularized in Europe by Nestlé, but in Australia, it remains synonymous with Peters Ice Cream.

Peters Ice Cream was founded in Australia in 1907 by American expatriate Frederick Augustus Peters. Over many decades, the company changed hands several times, notably becoming part of the Nestlé family for a period. Today, Peters Ice Cream is owned by Froneri, a global joint venture between Nestlé and PAI Partners. In the Australian market, Peters continues to manufacture its products locally at its factory in Mulgrave, Victoria, maintaining its status as an iconic Australian-made brand under international ownership.