Lotto backpack

Lotto is a historic Italian sportswear brand founded in 1973 by the Caberlotto family. Originally world-renowned for its tennis and football (soccer) footwear and apparel, the brand became a symbol of Italian sports excellence through the 1980s and 90s. The brand features its iconic 'double diamond' logo representing two overlapping football pitches.

Today, Lotto's global presence is managed through a complex network of licensees. While the brand originated and is still headquartered in Trevignano, Italy, its ultimate ownership has shifted. Since 2021, the American brand management firm WHP Global has held the majority of the brand's global rights. Manufacturing is outsourced to multiple countries across Asia and Europe to serve different regional markets.