Sofia Mel Kozunak flour

Sofia Mel is the most recognized and established brand of flour in Bulgaria, known for its high-quality wheat products tailored for traditional baking. The product shown, Kozunak flour, is a specialized wheat flour specifically formulated for making traditional Bulgarian sweet bread (Kozunak), ensuring the dough achieves the necessary elasticity and volume. The brand's identity is deeply rooted in Bulgarian milling traditions, emphasizing the use of local Bulgarian wheat as indicated by the seal on the packaging.

The brand is owned by GoodMills Bulgaria EAD, which operates one of the largest and most modern mills on the Balkan Peninsula, located in Sofia. This local entity is part of the GoodMills Group, an international milling giant based in Austria. The group has grown to become the largest milling company in Europe through the acquisition and modernization of local heritage brands. Today, Sofia Mel combines traditional Bulgarian baking values with the advanced technological standards and corporate backing of its Austrian parent company.