Lick Home Paint

Lick is a contemporary home decor brand that has quickly become a leader in the DIY sector by focusing on a digital-first approach and high-quality paint formulations. Founded in London in 2019, the brand was created to simplify the decorating process for modern consumers, offering a curated palette of designer colors and innovative peel-and-stick samples to eliminate the mess and uncertainty of traditional paint shopping.

While بسیاری of the brand's logistics and digital operations are centered in the UK, the manufacturing of their paint products is primarily conducted within the United Kingdom to ensure high standards of quality control and sustainability. The brand prides itself on low-VOC, water-based formulas that are both environmentally friendly and durable.

Since its inception, Lick has attracted significant investment from venture capital firms but remains an independent entity under Lick Home Limited. The company continues to operate from its headquarters in London, maintaining its focus on community-led design and expanding its footprint in the global home improvement market through partnerships with major retailers like B&Q.