Made O'Meter
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Jed’s Coffee Co is a prominent coffee brand originally established in New Zealand. Known for its simplified numbering system (1 to 5) to indicate roast intensity, the brand focuses on making premium coffee accessible and easy to choose for consumers. The 'Number 3' roast shown is marketed as sweet and balanced.
The product is traditionally roasted and packaged in New Zealand, sourcing beans from various global coffee-growing regions. Ownership of the brand has transitioned through major corporate mergers, moving from the original New Zealand founders to being part of a larger international portfolio. It is currently managed under the Jacobs Douwe Egberts (JDE) Peet's umbrella, following the merger of the coffee divisions of Mondelez International and D.E Master Blenders 1753.
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