Juxx Cranberry Juice

Juxx is a pioneer Brazilian brand specializing in functional beverages, particularly known for introducing cranberry juice to the Brazilian market. Founded in the mid-2000s, the brand focused on the health benefits of functional fruits, positioning itself in the premium wellness segment. The products are manufactured in Brazil, utilizing domestic production facilities to supply retailers nationwide.

Since 2017, Juxx has been under the ownership of Wow Nutrition, a significant player in the Brazilian beverage and nutrition industry. Wow Nutrition was formed by the merger of Wow! (a beverage company) and Gold Nutrition (a sweetener specialist), and it manages a diverse portfolio ranging from children's beverages to dietary supplements. The brand continues to emphasize its 'Funcionais' (Functional) line, highlighting high fruit content and vitamin enrichment.