Mr. Proper (Meister Proper) All-Purpose Cleaner

Mr. Proper (known as Meister Proper in German-speaking countries and Mr. Clean in English-speaking ones) is a renowned brand of household cleaning products. The brand was originally created by Linwood Burton and Mathusek, two entrepreneurs who developed the formula for a powerful, ship-cleaning liquid. They eventually sold the brand to Procter & Gamble in 1958.

Today, the product is manufactured in several locations worldwide to serve different regional markets, with major production facilities located in Europe and North America. The brand is famous for its iconic mascot, a muscular man with a shaved head and a signature gold earring, which has become a symbol of cleanliness and strength in the consumer goods industry.

The brand is under the ultimate ownership of Procter & Gamble, an American multinational corporation. P&G manages the brand through various international subsidiaries, ensuring its presence in almost every global market under localized names while maintaining the core identity of the product.