Voiello La Gran Penna Ruvida pasta

Voiello is a premium historic pasta brand founded in 1879 in Torre Annunziata, near Naples, Italy. Known for its high-quality ingredients, the brand emphasizes the use of 100% Italian Aureo wheat, which is a high-protein variety specifically selected for its superior texture and flavor. The production process honors traditional methods, such as bronze-die extrusion, which creates a rough surface on the pasta that better captures sauces.

Historically a family-run business that rose to prominence as a supplier to the Italian aristocracy, Voiello was acquired in 1973 by the Barilla Group. Under Barilla's ownership, the brand has been maintained as a high-end niche label, distinct from Barilla's main product line. While it remains a quintessentially Neapolitan brand in spirit, it now benefits from the global distribution network and resources of one of the world's largest food companies.