madeometer

Made O'Meter

Discover where a brand or product originates

Schultenbräu Radler 0.0%

ownerSwinkels Family Brewers (Niederlande)
originNiederlande
manufacturedPrimarily in Germany, but also produced in the Netherlands

Schultenbräu is a brand with strong historical ties to Germany, known for its traditional brewing recipes and accessibility. While the name and style are rooted in German brewing culture, it has become iconically associated with the discount retailer ALDI. For the Dutch market, the product is often brewed through partner breweries such as Royal Swinkels or various German contract brewers to ensure local supply chains remain efficient.

The brand is a private label, meaning it is owned by the retail giant ALDI. It has gained a cult following in the Netherlands and Germany for offering a quality taste profile at a budget-friendly price point. The Radler 0.0% variant shown is a non-alcoholic mix of beer and lemon juice, catering to the growing demand for alcohol-free alternatives. Ownership remains firmly with the ALDI Nord and ALDI Süd groups, which manage the brand across their international territories.

disclaimer

poweredBy