TOMRA R1 Reverse Vending Machine

TOMRA is the world leader in reverse vending solutions, providing automated systems for the collection of used beverage containers. Founded in Norway in 1972 by brothers Petter and Tore Planke, the company revolutionized the recycling industry with the invention of the first automated reverse vending machine. The brand is synonymous with 'emballage automaat' (packaging machines) in European markets, where consumers return bottles and cans for deposit refunds.

Today, TOMRA operates as a global environmental technology firm. Manufacturing primarily occurs in Norway, but the company maintains production and assembly facilities in several countries to support its global distribution network. The company is publicly traded on the Oslo Stock Exchange and remains a flagship of Norwegian industrial innovation, focusing on the circular economy and resource recovery.