MoleCola Senza Zucchero

MoleCola is a 100% Italian cola brand that originated in Turin. Created in 2012 by Graziano Scaglia and Francesco Bianco, the project was inspired by an late 19th-century recipe found in a historical Piedmontese recipe book. The name is a play on the word 'molecola' (molecule) and pays homage to the Mole Antonelliana, the iconic architectural symbol of Turin.

The product is distinguished by its commitment to Italian ingredients, using natural mineral water and sugar from Italian beets (or non-caloric sweeteners in the 'Senza Zucchero' version shown). The distinctive glass bottle, known as '90-60-90' for its silhouette, was designed to evoke the elegance of Italian fashion. It remains an independent brand produced entirely within Italy, positioning itself as a high-quality alternative to international cola giants while maintaining strong roots in Italian culinary tradition.