Maybelline New York Instant Anti-Age Löscher Concealer

The Maybelline Instant Anti-Age Löscher (known internationally as Instant Age Rewind) is a widely recognized cosmetic product celebrated for its unique sponge applicator. While the brand Maybelline was originally founded in Chicago, USA, its production today is global to meet high demand. Most European stock is manufactured in France, though production facilities also exist in North America and Asia.

Since its acquisition in 1996, the brand has been under the ownership of L'Oréal, the world's largest cosmetics company. This ownership provides Maybelline with extensive research and distribution networks, making it a staple in drugstores across Germany and the rest of the world. The brand maintains its New York identity through its marketing, even while being part of a French multinational conglomerate.