Eldorado Mango (Frozen)

Eldorado is one of Sweden's most well-known private label brands, specializing in value-priced food and household products. The frozen mango is part of their extensive grocery range, typically sourced from various tropical regions depending on the season and harvest availability to ensure price stability.

The brand was originally launched by the Swedish wholesaler Dagab in 1969. Today, it is owned and managed by Axfood, a leading food retail group in the Nordic region. Axfood utilizes Eldorado as its primary discount brand across its retail chains, including Willys and Hemköp, maintaining a focus on high volume and lower costs for consumers.