Hundhälsan Freshwipes

Hundhälsan is a specialized Swedish brand focused on providing affordable and effective health and hygiene solutions for pets. The Brand is primarily sold through major discount retailers in Sweden, such as Rusta. These Freshwipes are designed specifically for the oral hygiene of dogs and cats, helping to reduce plaque and maintain fresh breath.

While the brand is rooted in the Swedish market and developed by a Swedish entity to meet local consumer needs, the manufacturing of these hygiene products typically takes place in China. This allows the brand to maintain a competitive price point while ensuring the products are accessible to a wide audience of pet owners looking for daily maintenance tools.

The brand is owned by Rusta AB, a prominent Swedish retail chain. Rusta manages the entire lifecycle of its private labels, from conceptualization in Sweden to international sourcing and distribution across its network of stores in the Nordics and Germany.