AYBL Activewear

AYBL is a prominent British activewear and lifestyle brand that has achieved rapid global success since its inception. Founded in 2018 in Redditch, Worcestershire, the brand was established by brothers Reiss and Kristian Edgerton with a vision to provide affordable yet high-quality gym wear for women.

The brand's growth trajectory is notable within the direct-to-consumer e-commerce sector, benefiting from a strong social media presence and influencer marketing strategies. While the design and business operations are headquartered in the United Kingdom, manufacturing is outsourced to specialized textile facilities primarily located in East Asia to maintain its competitive pricing model. In 2021, the founders launched the AYBL Group to manage their expanding portfolio, which continues to operate as an independent entity led by the original creators.