Apple Watch SE

The Apple Watch SE is a specialized smartwatch developed and marketed by Apple Inc., designed to offer core features of the Apple Watch series at a more accessible price point. Originally introduced in 2020, the product line serves as the entry-level wearable within the Apple ecosystem.

While the brand and the product's engineering originate from Apple's headquarters in Cupertino, California, the physical manufacturing is primarily handled by contract manufacturers in China, such as Foxconn and Luxshare-ICT. In recent years, Apple has diversified its supply chain, shifting a portion of its production to Vietnam to enhance supply chain resilience.

Apple Inc. remains the ultimate owner and operator of the brand globally. The company maintains full control over its hardware, software (watchOS), and services. Locally, the product is distributed through Apple's various regional subsidiaries or authorized retailers depending on the market.