Made O'Meter
Discover where a brand or product originates
Amo is one of Denmark's most iconic baking brands, with a history dating back to 1928. Originally known for its high-quality flour, it has expanded over decades to become a household name for cake mixes, bread blends, and various baking ingredients. The brand is synonymous with the Danish tradition of 'hygge' and home baking.
Today, Amo is a key part of the Lantmännen Cerealia portfolio. While it started as an independent mill in Denmark, it is now owned by Lantmännen, a large Swedish agricultural cooperative. Most Amo products are manufactured in Denmark using grain sourced from local and regional farmers, maintaining its strong Scandinavian heritage and commitment to quality.
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