Sabritas Purple Corn Chips

This product belongs to the Sabritas line, specifically highlighting the use of anthocyanins from purple corn as a natural pigment. Sabritas is the primary brand name under which PepsiCo markets its Frito-Lay products in Mexico. The brand has a deep-rooted history in Mexican snack culture, having been established in 1943 before being acquired by PepsiCo in the 1960s.

Manufacturing for these products typically takes place within Mexico to serve the local and North American markets. The brand is now an integral part of PepsiCo's global snack portfolio. As of 2026, PepsiCo continues to be the ultimate owner, managing the brand through its Frito-Lay North America division while maintaining the distinct 'Sabritas' identity and smile logo that is iconic in the region.