Santa Cruz Skateboards apparel

Santa Cruz Skateboards is one of the oldest and most iconic brands in the skateboarding industry. Founded in 1973 in Santa Cruz, California, by Richard Novak, Doug Haut, and Jay Shuirman, the brand became famous for its innovative board designs and iconic artwork, most notably the 'Screaming Hand' and the 'Dot' logo seen in the image.

While the brand was born in the United States, its apparel manufacturing is distributed globally to meet demand, with production often taking place in countries such as China, Vietnam, and Mexico. The brand remains a cornerstone of skate culture, representing decades of heritage in both hardware and lifestyle clothing.

The brand is currently owned by NHS, Inc., which is headquartered in Santa Cruz, California. NHS has maintained the brand's authentic roots for over 50 years, continuing to distribute products through a worldwide network of skate shops and retailers.