Gap apparel and accessories

Gap was founded in 1969 by Donald Fisher and Doris F. Fisher in San Francisco, California. The brand originally focused on selling Levi's jeans and records but quickly evolved into a private-label retailer that defined American casual style through the 1980s and 1990s. Today, it is one of the most recognized fashion brands globally, known for its focus on denim, khakis, and basic essentials.

Manufacturing for Gap products is decentralized, utilizing a global supply chain that spans across several countries including Vietnam, Indonesia, India, Bangladesh, and China. This allows the brand to maintain its scale and reach international markets efficiently. The company operates under a strict code of vendor conduct to monitor labor and environmental standards across these diverse production sites.

Gap is the flagship brand of Gap Inc., a major American retail corporation. Over the years, the parent company has expanded its portfolio to include other prominent brands like Old Navy, Banana Republic, and Athleta. As of 2026, Gap Inc. remains headquartered in San Francisco, continuing its legacy as a cornerstone of American retail while navigating the digital-first landscape of modern fashion.