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Nala’s Baby (trading as nala’s kids for certain product lines) is a British-born personal care brand co-founded in 2022 by high-profile personalities Sasha Ellese Gilbert and Ne-Yo. Inspired by the couple's daughter Nala, the brand was developed to provide clean, natural, and accessible skincare and haircare solutions specifically for children with sensitive skin.
The products are formulated with high natural content—often 99% or higher—highlighting ingredients like oat milk and chamomile. Manufacturing primarily takes place within the United Kingdom to maintain quality standards and support local production. Since its launch, the brand has grown rapidly through major UK retailers like Boots and Tesco, positioning itself as a premium yet affordable choice for ethical and vegan-friendly children's hygiene.
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