Cien Men Dry Antiperspirant

Cien is a specialized private-label personal care brand developed by Lidl, the prominent German discount supermarket chain. The brand was created to provide high-quality cosmetic and hygiene products at an affordable price point, rivaling established international beauty brands in performance and Dermatological standards.

Manufacturing of Cien products is decentralized; while much of the production, especially for the European market, takes place in Germany and neighboring European countries like France or Spain, the brand utilizes a network of contract manufacturers across multiple countries to serve its global footprint. This allows the brand to maintain logistical efficiency and price competitiveness.

As a private-label powerhouse, Cien is owned and managed by the Lidl Stiftung & Co. KG, which is a subsidiary of the Schwarz Group. The group is headquartered in Neckarsulm, Germany, and represents one of the largest retail groups in the world, ensuring that Cien remains a staple product across thousands of Lidl locations internationally.