Herbal Essences Orange Scent Volume Shampoo

Herbal Essences is a globally recognized hair care brand that has long been synonymous with nature-inspired ingredients and aromatic experiences. Originally launched in 1971 by Clairol, the brand revolutionized the market with its botanical-focused approach and distinctive packaging. It gained legendary cult status through its sensory-driven marketing campaigns in the 1990s, emphasizing the 'organic' and pleasurable experience of hair washing.

In 2001, the brand was acquired as part of a major corporate deal and has since been integrated into the portfolio of Procter & Gamble. Today, the products are manufactured in various facilities worldwide (including the US, Mexico, and Thailand) to serve local markets efficiently. The brand continues to evolve, currently focusing on sustainability and 'clean beauty' standards, such as being PETA cruelty-free and using real botanical extracts endorsed by the Royal Botanic Gardens, Kew.