Xtra Cola

Xtra Cola is a budget-friendly soft drink marketed as a private label brand primarily available in the Nordic region. The product shown features Finnish and Swedish labeling ("Cola-virvoitusjuoma / Cola läskedryck"), which identifies it as a product intended for the Finnish market. This brand is a staple of Coop Trading's portfolio, used by various consumer cooperatives to offer competitive pricing on everyday essentials.

In Finland, Xtra products are sold exclusively through the S Group's retail outlets, such as Prisma, S-market, and Alepa. The beverage is manufactured in Finland to minimize logistics costs and support local production. The brand ownership lies with Coop Trading, which serves as the joint purchasing organization for major Nordic retailers, ensuring high volume and low consumer prices across Denmark, Norway, Sweden, and Finland.