G-Star RAW denim

G-Star Raw is a Dutch designer clothing company founded in Amsterdam in 1989. The brand is renowned for its 'luxury denim for the streets' philosophy, pioneering the use of untreated, raw denim in the high-fashion market. This commitment to 'Raw' denim has defined the brand's aesthetic, which often features industrial-inspired designs and architectural cuts like the iconic 'Elwood' jean.

While the brand was founded and is still headquartered in the Netherlands, its manufacturing operations are global, with production facilities in countries such as Bangladesh, Vietnam, China, and India to manage high-volume denim production. In recent years, the company has undergone a significant ownership change, with a majority stake being acquired by the US-based brand management firm WHP Global in 2023. This strategic move was designed to accelerate G-Star’s global expansion while maintaining its core design heritage in Amsterdam.