João e Maria Baby Wipes

João e Maria is a popular Brazilian brand of baby care products, specifically known for its wet wipes. The brand was developed to provide affordable hygiene solutions for families, focusing on hypoallergenic and dermatologically tested materials suitable for newborns.

The brand is owned and manufactured by Cimed, one of Brazil's largest pharmaceutical and wellness companies. Founded in the late 1970s, Cimed maintains a massive industrial complex in Pouso Alegre, Minas Gerais, where most of its portfolio, including the João e Maria line, is produced. This local manufacturing allows the brand to maintain high distribution standards throughout the Brazilian market.