Fruittella Juicy Chews

Fruittella is a historic confectionery brand originally developed in the early 1930s. The brand first emerged in the Netherlands and was inspired by the traditional chewy fruit sweets found in Krakow, Poland. It gained rapid popularity for its use of real fruit juice and natural colorings, positioning itself as a fruitier alternative in the gummy and chew market.

Today, Fruittella is manufactured in multiple global locations, with significant production facilities in Italy, the Netherlands, and China to serve various international markets. The brand is a core part of the global sweets landscape, recognized for its square-shaped chews and commitment to natural ingredients.

The brand is owned by Perfetti Van Melle, one of the world's largest confectionery and gum manufacturers. The group was formed through the 2001 merger of the Italian company Perfetti and the Dutch company Van Melle, resulting in a dual-headquartered giant with a presence in over 150 countries. Perfetti Van Melle continues to drive the brand's innovation, including sugar-free and vegan-friendly variations.