Dreft Afwasmiddel Original

Dreft is a renowned brand in the dishwashing market, particularly famous in Europe. Originally launched in the United States by Procter & Gamble in 1933, it was one of the first synthetic detergents. Over the decades, the brand has expanded its portfolio to include laundry detergents and various manual dishwashing products known for their grease-cutting power.

Today, the brand is owned by Procter & Gamble (P&G), a global consumer goods giant headquartered in Cincinnati, Ohio. Production of Dreft liquids, such as the one pictured in a 1.25L value bottle, typically occurs in multiple European facilities to serve local markets efficiently. The brand often emphasizes sustainability, highlighting features like recycled plastic bottles and ingredients of natural origin. In the Netherlands and Belgium, Dreft is a market leader, whereas similar products are sold under the Fairy brand name in other regions like the UK and Ireland.