UP (Intermarché) Spring Water Serra do Caramulo

UP is a private label brand belonging to the Intermarché supermarket chain. This specific product is a spring water sourced from the Serra do Caramulo mountains in central Portugal. The water is bottled locally near its source to maintain its natural purity and mineral content.

As a private label, the brand was developed by the French retail giant Groupement Les Mousquetaires specifically for its Intermarché stores. The ultimate owner is a cooperative of independent retailers. The production of this water is handled by local Portuguese bottling facilities, ensuring a short supply chain for its locations in Portugal.