Up Spring Water Serra do Caramulo

Up is a private label brand belonging to the Intermarché supermarket chain, specifically used for their line of bottled waters. This particular spring water is sourced from the Serra do Caramulo mountains in Portugal, known for its high-quality natural springs.

The brand is owned by the Mousquetaires Group (Les Mousquetaires), a French retail cooperative that operates several supermarket banners including Intermarché globally. While the brand concept originated in France with the parent company, this specific product is locally extracted and bottled in Portugal to serve the regional market, maintaining a low carbon footprint and ensuring freshness.

Ownership today remains stable under Les Mousquetaires, which utilizes a decentralized management model where local independent owners manage the distribution and commercialization of private label goods like 'Up' water through their network of Intermarché stores.