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L'Oréal Elvive Extraordinary Clay is a specialized hair care product developed under the Elvive brand (known as Elseve in some regions). The brand focuses on targeting specific hair concerns—in this case, using clay to address oily roots and dry ends. L'Oréal was founded in 1909 by Eugène Schueller and has grown into the world's largest cosmetics and beauty company.
While the brand is French and maintains significant production facilities in France, L'Oréal operates a vast global manufacturing network. Products for the European market are often produced in France, Germany, or Italy. Ownership remains under the L'Oréal Group, a publicly traded company with the Bettencourt Meyers family as a major shareholder.
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