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Picard Frozen Dessert

ownerInvestindustrial and the Moez-Alexandre Zouari family group (United Kingdom/France)
originFrance
manufacturedFrance

Picard is a renowned French brand specializing in high-quality frozen food products. Founded in the early 20th century, the brand has become a staple of French gastronomy by offering gourmet frozen meals, desserts, and ingredients.

The product shown in the image is manufactured in France, specifically noted as being made with milk chocolate of EU origin. Picard Surgelés serves as the primary manufacturer and retailer, maintaining a vast network of dedicated retail stores across France and select international markets. The brand is currently owned by the investment group Lion Capital and the Moez-Alexandre Zouari family group, ensuring its presence as a leader in the premium frozen food sector through 2026 and beyond.

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