Soapy hand soap

Soapy is a private label brand primarily associated with Dutch retail distribution, specifically within the Action B.V. store chain. This liquid hand soap, featuring monoi and argan oil, is marketed as a budget-friendly personal hygiene product.

Originally developed for the European discount market, the brand is owned and managed by Action, a fast-growing international non-food discount retailer. While the brand is Dutch in origin and the company is headquartered in the Netherlands, manufacturing typically occurs through contract manufacturers across Europe to ensure cost-efficiency. Action B.V. remains the ultimate owner, significantly expanding its footprint across Europe since its founding in 1993.