Geely Passenger Vehicles

Geely is a leading global automotive brand that originated in China under the Zhejiang Geely Holding Group. Since its entry into the automotive industry in 1997, it has evolved from a local manufacturer into a global powerhouse known for a diverse lineup including the Xingyue, Boyue, and Emgrand series. The brand's development is heavily characterized by its use of the Compact Modular Architecture (CMA), a platform co-developed with Volvo, which ensures high standards of safety and performance across its vehicle range.

The brand is owned by the Zhejiang Geely Holding Group, a massive multinational conglomerate that has acquired several iconic international brands, including Volvo Cars, Lotus, and a significant stake in Mercedes-Benz. While Geely's core manufacturing remains centered in sophisticated facilities in China—such as those in Ningbo and Hangzhou—the group utilizes a global production network. For instance, some models like the Tugella have been assembled in Belarus for regional markets, and the group maintains R&D centers in Sweden, the UK, and Germany to maintain its competitive edge in the global market.