Sallve Skincare

Sallve is a Brazilian digital-first beauty brand founded in 2018. It emerged as a disruptive startup in the personal care industry, focusing on community-driven product development by incorporating direct consumer feedback into its formulations. The brand is well-known for its transparent approach to ingredients and its range of skincare products tailored to various skin needs.

While the company has grown significantly since its inception, it remains a Brazilian entity with headquarters in São Paulo. The manufacturing of its products primarily takes place in Brazil, supporting the local cosmetics industry. The brand was founded by a group of entrepreneurs including Julia Petit, Daniel Wjuniski, and Marcia Netto.

Today, Sallve continues to operate as an independent company backed by prominent venture capital funds. Its business model relies heavily on direct-to-consumer sales and a strong digital engagement strategy, positioning it as a leader in the 'clean beauty' and 'community-co-creation' movements within the South American market.