Verde Campo Lacfree Drinkable Yogurt

Verde Campo is a prominent Brazilian dairy brand specializing in healthy, natural, and lactose-free products. Founded in 1999 in Lavras, Minas Gerais, the company gained national recognition for its commitment to clean-label products without artificial additives.

In 2016, the brand was acquired by Coca-Cola Femsa and the Coca-Cola Company as part of their strategy to diversify into the dairy and health-focused beverage market. However, in 2024, a significant ownership change occurred when the Brazilian dairy giant Embaré (Laticínios Porto Alegre) reached an agreement to acquire Verde Campo from Coca-Cola. This move places the brand back under the umbrella of a specialized dairy conglomerate focused on the Brazilian market.

Manufacturing remains concentrated in Brazil, specifically in the state of Minas Gerais, leveraging the local dairy basin to supply its production lines. The Lacfree line, featured in the image, is one of their most successful innovations, catering to the growing consumer demand for digestive-friendly dairy alternatives.