Maybelline New York Fit Me Concealer

Maybelline New York Fit Me Concealer is a globally recognized cosmetic product designed to provide natural-looking coverage for skin imperfections and under-eye circles. The brand, Maybelline, was founded in 1915 by Thomas Lyle Williams in Chicago, Illinois, and has since grown into one of the most prominent names in mass-market beauty.

Starting as a family-owned venture named after the founder's sister, Mabel, the brand revolutionized the eye makeup industry. Over the decades, it expanded its portfolio to include a wide range of face and lip products. Today, the brand is owned by the French cosmetics giant L'Oréal, which acquired Maybelline in 1996.

Manufacturing of Maybelline products occurs in various locations worldwide to meet global demand, with major production facilities situated in the United States, France, and China. Under L'Oréal's stewardship, Maybelline continues to lead in product innovation while maintaining its identity as a quintessential New York brand.