Fairy Platinum Rosa & Cetim Dishwashing Liquid

This product is a dishwashing liquid marketed under the Fairy brand, which is known for its high efficiency and grease-cutting capabilities. The specific variant shown is 'Limpeza & Cuidado Rosa & Cetim' (Rose & Satin), designed to be tough on grease while remaining gentle on hands.

The brand has a rich history originating in the United Kingdom, where it was first introduced as a soap brand by Thomas Hedley & Co. in the 19th century. Manufacturing for the European market primarily takes place in the United Kingdom, as indicated on the label, though large multinational operations often utilize multiple production sites across Europe to serve different regions.

Today, the brand is owned by the American multinational consumer goods giant Procter & Gamble (P&G). As a global powerhouse, P&G manages the brand's formulation, distribution, and marketing globally, ensuring it remains a market leader in the home care and cleaning categories.