Melkmeisje Personal Care

Melkmeisje is a classic Dutch personal care brand known for its bath and shower products, particularly its liquid soaps and bath creams. The brand takes its name and visual identity from the famous painting 'The Milkmaid' (Het Melkmeisje) by Johannes Vermeer, symbolizing purity and tradition. It has been a staple in Dutch households for decades, providing mild and affordable hygiene solutions.

While the brand has deep roots in Dutch history, it is currently owned by the multinational corporation Bolton Group. Despite its international ownership, Melkmeisje remains primarily focused on the Dutch market and continues to manufacture its products within the Netherlands to maintain its local heritage and high-quality standards. The product line has expanded from simple soaps to a variety of body care items featuring traditional ingredients like milk proteins and honey.