DeBeukelaer Cereola Der Klassiker

Cereola is a popular biscuit brand under the DeBeukelaer umbrella, known for its focus on cereal-based, crunchy textures often combined with chocolate. The brand 'DeBeukelaer' traces its origins back to Edouard de Beukelaer, who founded his enterprise in Belgium in the 19th century.

In modern times, the brand is managed by Griesson - de Beukelaer, a major German family-owned company formed by the merger of the German Griesson company and the General Biscuits (Danone) branch including DeBeukelaer in 1999. While the brand has Belgian roots, production for the European market, especially for Cereola, primarily takes place at facilities in Germany, such as those in Polch or Kahla. The company is currently one of the leading biscuit manufacturers in Europe, remaining under private ownership.