Fairy Max Power Zitrone Dishwashing Liquid

Fairy is a storied brand of washing-up liquid and dishwasher detergent that has become a household staple across Europe. Originally launched by Thomas Hedley Co. of Newcastle upon Tyne in the United Kingdom, it gained fame for its iconic advertising campaigns and the 'Fairy Liquid' name. Over the decades, the brand has expanded its product line to include concentrated formulas like the 'Max Power' series, which features an upside-down bottle design for easier dispensing and high degreasing power. Production is centered in regional hubs within Europe to serve local markets efficiently.

The brand is currently owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G acquired Thomas Hedley Co. in 1930, bringing Fairy into one of the largest branding portfolios in the world. Today, the brand represents P&G's leading position in the dish care market, emphasizing sustainability through recyclable bottles and effective cleaning at low temperatures.