RFSU Magic Glide

RFSU Magic Glide is a hybrid intimate lubricant produced by the Swedish Association for Sexuality Education (RFSU). The brand originated in Sweden in 1933 as a non-profit organization focused on sexual health and education. The product specifically marketed as 'Magic Glide' is a mix of water and silicone, designed for a creamy texture and long-lasting effect.

The brand is owned by RFSU AB, which is the commercial arm of the non-profit association. All profits from the sale of their products, which include condoms, lubricants, and pregnancy tests, are reinvested into information and advocacy work both in Sweden and internationally regarding sexual health rights. Most RFSU products are manufactured within the Nordic region or Europe, with many personal care items produced directly in Sweden.