Eldorado Frozen Vegetables

Eldorado is a prominent Swedish discount brand that offers a vast range of grocery products. Originally launched by Dagab, it is now an integral private label brand under the Axfood Group. The brand focus is on providing everyday essentials at a lower price point compared to premium brands.

Manufacturing for Eldorado products occurs in multiple countries across Europe and globally, depending on the specific product type and seasonal availability. The packaging often features a quality guarantee from Axfood, ensuring that even as a budget option, the products meet strict Swedish market standards. The ultimate owner, Axfood AB, is one of the largest food retailers in Scandinavia, headquartered in Stockholm, Sweden.