BOB Squeezy Jordgubbssylt

The BOB brand is a classic Swedish staple within the food industry, widely recognized for its fruit-based products such as jams and dilutable cordials. Born out of the agricultural heritage of Kumla, Sweden, BOB has become a symbol of traditional Swedish flavors, especially since the introduction of its convenient 'Squeezy' packaging which modernized the way jam is consumed in households. The focus of the product line remains on utilizing high-quality berries and fruit content, as indicated by the 'Mer Bär' (More Berries) labeling on many of its products.

Today, BOB is owned by Orkla, a Norwegian industrial conglomerate that acquired the brand through its Swedish subsidiary. This ownership has allowed the brand to maintain its strong presence in Scandinavian grocery stores while benefiting from the logistical and marketing infrastructure of a large multinational group. Manufacturing remains centered in Sweden, specifically at Orkla's production facility in Kumla, ensuring the brand stays connected to its regional roots.