Brooklyn Brewery East IPA

Brooklyn East IPA is a signature craft beer originally hailing from Brooklyn, New York. Founded in 1988 by Steve Hindy and Tom Potter, the brand became a pioneer of the American craft beer revolution. Its branding, featuring the iconic 'B' logo designed by legendary graphic designer Milton Glaser, is recognized worldwide.

While the brand maintains its headquarters and original brewery in Brooklyn, its global expansion has led to a strategic partnership with the Danish brewing giant Carlsberg Group. For most European markets, including Sweden, Brooklyn Brewery products are manufactured locally by Carlsberg breweries under license and close collaboration to ensure consistent quality. In Sweden, production typically takes place at the Falkenberg brewery.

Today, the brand operates under a complex ownership structure where the original Brooklyn Brewery founders retain majority independence, but Carlsberg Group holds significant distribution rights and owns the brand's international operations in several territories, including various joint ventures across Europe and Asia.