Crystal Clear flavored water

Crystal Clear is a well-known brand of flavored water that has its origins in the Netherlands. It was originally launched by the Dutch company Vrumona in the late 1980s as a healthier, low-calorie alternative to traditional soft drinks. The product quickly became a household name for those seeking refreshing drinks without the sugar content typically found in sodas.

While the brand was born in the Netherlands, its ownership has transitioned through major corporate shifts. Today, the brand is part of the portfolio of Refresco Group, a global leader in the bottling of soft drinks and fruit juices. Manufacturing primarily takes place in various European facilities managed by Refresco, ensuring broad distribution across several markets beyond its original Dutch borders.

As of 2026, the brand continues to be owned by Refresco, which maintains its headquarters in the Netherlands. The company operates as a key independent bottling partner for many international brands while also managing its own proprietary labels like Crystal Clear. This strategic positioning allows the brand to benefit from large-scale production efficiencies while maintaining its local heritage.